Belle Fiore Winery: Ashland Winery Spotlight

There are many incredible wineries in Ashland, Oregon. For this winery spotlight we’re focusing on one of our favorites: Belle Fiore Winery!

About Belle Fiore Winery

Belle Fiore Winery enchants all of its guests with its atmosphere. This winery takes elements of Italian and Mediterranean wineries and combines them to create their own unique offering. Belle Fiore’s Italian wine pavilion and Mediterranean chateau are the perfect places to relax and enjoy the exquisite wines.

For their wines, Belle Fiore was inspired by Spanish, French, and Italian vintages. This Ashland winery celebrates unique, flavorful varieties as well as distinctive, more unique wines. The 31 acres of vineyard give Belle Fiore plenty of room to grow their extraordinary wine grapes, which then become equally as extraordinary wines.

The Belle Fiore motto is “head, heart and hands together.” According to the founder, Ed Kerwin, this means “Celebrate the process of thinking and learning. Put love and thoughtfulness into your work. Be creative in your crafts.” This mentality is certainly present in everything Belle Fiore does: from their wines to the atmosphere to their events!

Wine tasting

Come visit Belle Fiore’s tasting rooms at their Wine Pavilion! Here you’ll be surrounded by old-wold charm, elegant architecture, and stunning views. The Wine Pavilion offers guests the downstairs Tasting Room (open Monday – Sunday) as well as the Upper Wine Bar (open Wednesday – Sunday) There are two different tasting options guests can choose between.

  • Wine tasting in the lower Pavilion Tasting Room
    • $15 or $19
  • Chateau private wine tasting
    • $39 or $55

Live Music at the Winery

One of our favorite aspects of Belle Fiore Winery is the live music throughout the week! On Wednesday – Sunday evenings at the upper Wine Bar, you can relax with wine and food to live music! When you visit Belle Fiore for their live music, you’ll be able to enjoy the incredible atmosphere, talented artists, and delicious wine. You can find the schedule for musicians here.


Monday & Tuesday

  • 12:00 pm – 4:00 pm (lower tasting room only & limited food)

Wednesday & Sunday

  • 12:00 pm – 8:00 pm

Thursday – Saturday

  • 12:00 pm – 9:00 pm

Wednesday – Sunday

  • The Tasting Room will close one hour prior to the Upper Wine Bar

Live music hours

Wednesday & Sunday

  • 5:00 pm – 7:00 pm

Thursday – Saturday

  • 6:00 pm – 8:00 pm


100 Belle Fiore Lane

Ashland, OR 97504

Will you be taking a trip to Belle Fiore Winery during your next Ashland visit?

We’d love to hear about your experience! You can follow us on Facebook and Instagram to learn more about Ashland events, activities, restaurants, and more! During your next stay in Ashland, stay at The Bard’s Inn and enjoy all of our wonderful amenities. Plus, The Bard’s Inn is less than 15 minutes away from Belle Fiore Winery!